Measuring Magic

It has been almost three years since the industry was graced with Thinkerbell’s inception. Formed by ex-Cummins&Partners chief strategy officer and partner Adam Ferrier, and executive creative directors Jim Ingram and Ben Couzens, the agency has cast a spell over the industry with its “measured magic” philosophy.

Global consultancy PwC recognised the value of the business and its marketing science approach early on, purchasing a stake in the business shortly after its launch. However, unlike other consultancy acquisitions, Thinkerbell and PwC have previously told that their relationship is