Getting Over Your Fear of Cold Calling Customers

Sadly, salespeople who are afraid of making cold calls have trouble hitting their quotas, are more stressed, and are likely making less money than their counterparts who don’t share this phobia.

I don’t know who said it first — Henry Ford, Zig Ziglar, Peter Drucker, or former IBM chairman Thomas Watson Sr. — but the business wisdom embodied in these six simple words is inescapable: Nothing happens until someone sells something.

And before anyone can sell , someone has to generate a sales lead. Although technology can help generate leads, most of us are still going to find ourselves picking up the phone to find