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NZ Marketing

UNDOING DAMAGING PERCEPTIONS

Sep 23, 2019 2 minutes

THE CHALLENGE

Seen as just another insurance company that’s old, traditional, and a struggle to deal with, Tower Insurance had some work to do.

The insurer has a 140-year-old history in New Zealand, having started in a Kiwi pub bya bunch of mates who decided they were fedup with overseas insurance companies taking advantage

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