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  • NZ Marketing

    UNDERSTANDING A POWERFUL AUDIENCE

    Sep 16, 2018 2 minutes

    With New Zealand’s increasingly diverse society, there’s an opportunity to be had in those new audiences. One of those is the Chinese community, and according to Xu, their purchase power is an opportunity not to be missed.

    To explain, Xu refers to the immigration policy, which in 2000 had international students paying five

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