NZ Marketing

JOINING THE CREW

The Challenge

Before launching business-to-business loyalty programme, Fly Buys Crew, in late 2016, Fly Buys was finding it increasingly difficult to find relevancy with the people it needed the most. Its partner brands’ employees are the ones tasked with communicating Fly Buys key messaging with customers, yet this incredibly diverse group have little in common. Fly Buys had to find a way to connect the

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