NZ Marketing

23 NZME

In 2017, New Zealand print advertising revenue was expected to drop by 12 percent, adding to the constant decline the channel is facing.

It’s a tough game to be in.

But NZME is fighting the tide to keep printing newspapers with aims of returning to total growth. Although its print ad revenue dropped in 2017, it was down 10 percent—not the industry norm of

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