SEEK AND YOU SHALL FIND
Shit in, shit out. It’s a crude phrase that can be applied to a number of business sectors and it’s also true when it comes to marketing. And at a time when data is deemed to be so crucial for business success, the companies that can wrangle it – and, importantly, use it to help guide the strategy – are still in demand, although digital tools have allowed clients to access much of that data themselves.
Speaking to , Andrew Lewis, managing director TRA, confirms that where once the issue was “we have no data, we don’t know what people want from us”, we now have a challenge more along the lines of
