A WINNING APPROACH

While the modern-day magazine editor continues to wield their influence on what appears in print, the role has changed vastly in recent times. Back in the good old days, publishers were happily floating down the ‘rivers of gold’. But the rise of digital has necessitated evolution and, increasingly, magazine publishers have been forced create a range of different of revenue streams aside from print advertising and subscriptions, whether that be events, sponsored content, ecommerce or video production.

The latest Magazine 360 12-month print metrics show that while the print audience is relatively stable, the shift away from print has continued, with 72,000 readers departing overall. But that has coincided with the rise of online platforms and events for magazine brands, with an additional 15,845 unique website users per month, email newsletter reach rising by 28,999 monthly viewers and event attendance increasing by 11,577 using the latest Magazine 360 data from the month of January.

According to the Advertising Standards Authority’s (ASA) annual as spend figures, magazine revenue increased from