A REFRESHED VISION AND REFOCUSED STRATEGIC PILLARS

After my first month stepping in from the Marketing Association (MA) board to be the acting CEO, I’ve been focused on bringing to life the strategic plan that was developed in conjunction with many stakeholders. I’d like to take this opportunity to share our vision and strategy with you.

The framework has been constructed based on engagement with our 7,000-plus members – New Zealand marketers who want an association that can provide three core functions:

• relevant education, development and connections for every stage of their marketing career;

• a membership body that can be the voice for their concerns