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  • NZ Marketing

    PUBLICIS GROUPE’S KIWI EXPANSION

    Mar 13, 2020 4 minutes

    You’ve recently made some pretty significant acquisitions in New Zealand – what does the newly expanded Groupe look like now?

    Towards the end of 2019, Publicis Groupe acquired New Zealand’s largest independent agency MBM and the country’s leading customer experience agency Affinity ID, doubling the Groupe’s footprint here. We did this because our vision is to be an indispensable partner for our clients and deliver end to end marketing transformation solutions at scale. We’ve got some fantastic agencies here, but there were areas we believed we needed to invest in to be able to provide a truly connected platform for our business and our clients. Both acquisitions are a testament to our commitment

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