SAATCHI & SAATCHI looks into the new decade.
What do you want people to think of when they hear “Saatchi & Saatchi”?
PAUL WILSON: Creativity, culture and collaboration. Creativity first and foremost, as it is our reason for being and why we get up in the morning. Regardless of the medium or task, we strive to apply our creativity to create work that genuinely connects with Kiwis. Work that can entertain, educate, motivate or inspire.
Our culture is something we put a huge amount of thought and effort into. We strive to create an environment where people can come to do their best work, feel well looked after, feel free to express their point of view and have it valued.
And collaboration, because the challenges our clients are facing in this rapidly changing marketing
