CONCERNING STANDARDS BETWEEN WORKSHOPS AND FACTORIES: STANDARD.a
STANDARD.a is a furniture studio that designs and produces wooden furniture, such as chairs, tables, and bookcases, under their design philosophy of ‘The Most Honest First Proposal’. One might wonder how the STANDARD.a, a brand which will celebrate ten years this year following its predecessor, Indie House, is unique, whether it’s in people, in design, or in the way they work.
Park Semi (Park): Nowadays, furniture studios adopt various forms of existence. They define themselves as designers, single -person workshops, design studios, manufacturers, etc., depending on working method, scale, what they are aiming for or what they think. Which is the closest to the identity of STANDARD.a?
Kim Seung-il (Kim): To be honest, I think it is wordplay. (laugh) It may be due to the difference between English and Korean. It feels as if you’re only designing in a studio and producing in a workshops. You can also design in the workshop. Also, when
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