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    WHEN PLAN B IS A BEAUTY

    May 05, 2020 3 minutes
    BY BILL SHAPIRO
    ILLUSTRATION BY ZOHAR LAZAR

    TWITTER: Sometimes, Employees Know Best

    odcasting is white-hot. But 15 years ago, when Ev Williams, Biz Stone, and Noah Glass started Odeo as a podcasting platform, they were ahead of the curve. Way too far ahead. In 2005, Odeo had 14 employees banging away when, suddenly, the earth buckled: A little company named Apple announced it would be including a podcasting platform in the bazillions of iPods it sold. Williams quickly grasped

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