Marketing Triumph
THE FIRST TRIUMPH BICYCLE emerged in 1885,with the first motorcycle in 1902.And since the first model, they have carried the company's logo. Whether it's spelled out in the red, white and blue of the Union flag, the simplified black 'smile line' Triumph moniker or the more recent triangle treatment, it's a brand that is recognised by riders and non-riders alike. The logo is where the brand meets the style of the era.
Miles Perkins is now Triumph's head of brand management, while a few years ago he was part of a design team at the company behind brands like Google,Tesco and Uber. And the latest in a long line of Triumph logos was their doing.
"For me the Triumph logo represents an incredible history and attitude,
