Entrepreneur

3 Tools to Help You Build a Strong Website and Brand

It's easier than ever to build your own digital presence. We tested and reviewed some of the latest offerings.
Source: Delmaine Donson | Getty Images
Delmaine Donson | Getty Images

Emily L’Ami launched her brand’s website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming —­ and that was a problem. Her company, a therapeutic-­perfume startup called Bodha, was taking off. She needed an upgrade.

So even though she’s not technically inclined, L’Ami tried to build a site herself, contact forms, and the all-important shopping cart. Now it draws about 12,000 page views per month and is a significant driver of sales to her business.

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