NZBusiness and Management

TAKING A LESSON FROM ESTEE LAUDER

Former Estee Lauder CEO, Leonard Lauder, created the famous “Lipstick Index” as an economic barometer in the recession the world began facing in the early 2000s.

He cited that women would spend on smaller items such as lipstick and beauty products when they couldn’t afford to spend on more expensive luxury products.

The Lipstick Index has been held up as a beacon of

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