The European Business Review

HOW TO MANAGE THE REPUTATION OF YOUR BUSINESS DURING THE PANDEMIC

Reputation is an invaluable intangible asset that impacts on how your staff, customers and other key stakeholders perceive your organisation. This is not superficial because reputation influences the behaviour of others and therefore the resilience, performance and future trajectory of your business.

Below are eight questions to help guide your thinking around how to manage the reputation of your business during a time of crisis.

1 How are you showing ? Consider how

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