True Love


“There is no such thing as a free lunch”, a popular expression claims. But, savvy shoppers know better. According to a 2018 survey by BrandMapp, a collaboration between a consumer insights consultancy and loyalty consultancy, 75% of economically active South Africans are using loyalty programmes. The COVID-19 pandemic has forced the majority of shoppers to tighten their belts. And, using loyalty rewards is a great way to save money. This means now is the time to take advantage of the benefits of all those offers retailers entice you with.

Some consumers are already using their rewards to ease the burden on

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