ushi is at the heart of Japanese culture. So, too, are the 20 masters portrayed in , my new book being published this month by Assouline. There is no single English word that adequately conveys the meaning of while it is typically: concurrently, they are altruistic leaders, teachers, and artists of tremendous spirit and skill, who strive for excellence not only for themselves, but also for the benefit of others—their families, apprentices, customers, communities and regions.

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