How to Earn Coverage and Influence People
How can you garner more attention for your brand? Even when a company has a fascinating background, technology, or IP, catching the eye of the media can be difficult.
However, media coverage doesn’t have to be elusive. When publishers and content creators are wading through story ideas, the primary question they’re asking is, “Does this provide value to my readers?”
Value can mean many things to many people. That’s why turned to a recent ‘Meet the Press’ roundtable hosted by Cannabis LAB (CLAB) to reveal how businesses and PR professionals can add value.
