A Pandemic Pivot

This year, 49% of B2B marketers are replacing live events with webinars in response to the pandemic, according to data analytics company Statista. It’s not a pivot that’s been easy to do. Most event planners are focused on customer experience, lining up all-star speakers, and hosting in the best possible location for their demographics. If one had to choose between attending a conference in Burlington, Vermont or Las Vegas, Nevada, most would be inclined to choose Las Vegas because of it’s relatively centralized geographic location, affordable air fares, and abundance of after-hour activities.

Platforms Are the New Location

Now that event location is, CEO of the Cannabis Science Conference Josh Crossney shared that as he’s had to rethink their event strategy for 2020. He’s been considering a shift to digital, at least temporarily. “What I’ve been doing the past couple weeks is really just shopping different platforms. They’re all so different and range in the capabilities they provide,” noted Crossney.