BRIDGING THE GAP Going online to optimise farm equipment leasing

Farmers sometimes require particular machinery or implements for specific purposes at specific times, but are reluctant to buy such expensive assets for limited use. On the other hand, some large-scale farming operations find it financially prudent to purchase a wide range of machinery and implements, but much of this equipment stands idle for long periods, while depreciating in value.

These scenarios have long played on the minds of the Afgri Technology Services (ATS) team at South African agricultural services group Afgri Agri Services. And while the company’s Equipment division was seeking ways to generate added value from its used machinery and implements, ATS general manager Niki Neumann and her team saw an opportunity to develop