The Australian Women's Weekly

The true price of loyalty

Whether you’re tapping your membership card at the supermarket or getting a stamp for a free coffee at your local cafe, the promise of the rewards program is simple: loyalty is rewarded with discounts and special offers.

But with so many brands clamouring for our attention, it’s hard to know which schemes are worthwhile. And lengthy terms and conditions about expiration dates and data collection only add to the confusion.

“Picking the programs that are going to deliver the best value can be tricky because we’re saturated with them,” says Stacey Lyons, marketing director at Loyalty & Reward Co. “A good-quality loyalty program needs to be simple to join, simple to understand and simple to use.”

Vous lisez un aperçu, inscrivez-vous pour en lire plus.

Plus de The Australian Women's Weekly

The Australian Women's Weekly2 min de lecture
Story Time
Cait is the proprietor of a second-hand bookshop where you can hunt out everything from C.S. Lewis’ Narnia adventures to futuristic Margaret Atwood novels. Cait also provides a mobile library for the elderly pillars of the community, including her ex
The Australian Women's Weekly1 min de lecture
Return Of The Mask
Close to 35 years ago, Baron Andrew Lloyd Webber’s The Phantom of the Opera debuted in London. In September 2021, the Sydney Opera House will play host to the spectacular musical – but while we wait, we remember a few of our favourite Phantoms … The
The Australian Women's Weekly1 min de lecture
The Golden Child
Meet Honey Bun, a baby wombat whose entry into the world at Ballarat Wildlife Park is causing quite a stir – because unlike her mum and dad, Honey Bun’s pelt is a striking gold, the result of a rare gene. Sadly, golden wombats are rarely found in the