Inc.

4 THE CULTURE

SARA MENKER

Gro Intelligence

Ticker prices and stock symbols surrounded Sara Menker when she worked as a commodities trader in the 2000s. But she noticed one field was lacking in data: agriculture. “Nearly every part of our lives depends on this multitrillion-dollar industry,” she says, “and it didn’t have a data platform.”

Menker built one. Gro Intelligence pulls global agricultural data from thousands of data sets, and then uses artificial intelligence to create forecasts for supply, demand, and pricing. Wondering how much pork will cost in China next year? Gro crunches tens of thousands of data points- weather, international trade volume, projected soybean and corn yields (i.e., pig food)-to produce an answer that makes sense to both pig farmers and hedge fund

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