In the New Zealand media market, radio has fared the best of all the traditional media platforms as the largest reach medium with 3.3 million listeners per week. Revenue has remained consistent alongside audiences staying strong, also in line with the worldwide trend for the platform. At the same time, there has also been strong growth in digital consumption of radio brands both with audio streams and social media interaction.
Jana Rangooni, RBA CEO reports radio revenue stable around $280 million in recent years, although like listening, some of that is now from digital platforms, something likely to be a growing trend in coming years.
At the time of Lockdown earlier this year, radio overall reached 83 percent of New Zealanders aged 10 years or over, on a weekly basis. Radio still has strong engagement primarily because it is the one place you can get news, sport, weather, traffic and entertainment all curated together in a style you like on the go. Convenience is still important
