NZ Marketing

PERCEPTION VERSUS REALITY

THE CHALLENGE

In telco, credibility is built around network performance and reliability. People don’t want to worry about coverage issues, slow speeds or losing connection. A concerningly low percentage of people thought Skinny had a credible network versus competitors in the market.

As a no-frills, price-lighter, Skinny is focussed on the ‘basic’ telco market, offering good

Vous lisez un aperçu, inscrivez-vous pour en lire plus.

Plus de NZ Marketing

NZ Marketing2 min de lecture
Looking For The Silver Lining
Cinema advertising was on a growth trajectory prior to cinemas closing to the public late March. SMI data shows over the October to March period, Cinema and OOH were the only two channels pacing ahead compared with same time last year, with Cinema +6
NZ Marketing2 min de lecture
Health Is Wealth
In July 2018, AIA bought New Zealand’s largest life insurer Sovereign. Internally, AIA had to bring together the two businesses on a cultural level. The company had undergone massive change: a new executive team structure, a shift in location for som
NZ Marketing7 min de lectureTechnology & Engineering
Epic Experiences for Everyone
In today’s technology-driven world, the boundaries between B2B and B2C – which have traditionally been separated – are disappearing. We’re entering a Business to Everyone (B2E) world where the two models are merging. We know that B2B marketing is all