FITNESS+: APPLE TAKES HEALTH TO NEW HEIGHTS

Apple has made no secret of the fact it wants to expand its services division. Following the launch of Apple Music in 2015, Apple has introduced TV+, News+, and Apple Arcade, revolutionizing the way we consume content. This year, the Cupertino company is taking it up a notch, adding to its $100 billion services arm with Apple Fitness+ and Apple One.

TRANSFORMING THE WAY WE WORK OUT

The coronavirus has transformed the way we work out and take care of our bodies, but the online fitness revolution began far before 2020. According to a recent report, , fueled by the rise of fitness applications and hardware designed to push us to the next level. That’s without mentioning the meteoric growth of the smartwatch and, in particular, the Apple Watch, which has single-handedly changed the way we monitor our health and think about fitness. Apple Watch not only offers major convenience for checking notifications and . In recent years, Apple has taken the Apple Watch experience to the next level, making it waterproof to track swim sessions, adding new workout types via watchOS such as dancing and yoga, and offering competitive workouts with friends, encouraging us all to aim higher and “close our rings.”