Singapore Tatler

A New Dimension

“Artists are some of the best-placed people on the planet to communicate complex topics,” declares Kay Vasey. “Not everyone is literate in the sense that they can read or write, but many people respond to visuals.”

The chief connecting officer of creative technology studio MeshMinds and founder of its not-for-profit arts organisation The MeshMinds Foundation is doing her part to address the single greatest threat to our sustainable future—and she is tapping on the power of art and technology. “When we are faced with important topics such as climate action, how can we use the work of artists to communicate what the problem is and what people need to do about it? Technology allows us to really expand on that storytelling ability.”

MeshMinds works with artists to translate their work into a set of social media tools that can then augmented reality (AR) experience, which was created for the ArtScience Museum’s Climate S.O.S. – Season of Sustainability showcase in 2019. Working with Singaporean artist André Wee, MeshMinds created a virtual ocean of sea creatures made from discarded bits of bottles and other plastic items. Audiences are encouraged to “clean” the sea and make a pledge they can share on social media.

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