Space

INTEGRATED DESIGN FOR USERS: THE FIRST PENGUIN

THE FIRST PENGUIN is a design studio that integrates a wide variety of design works including graphic design, branding, furniture, space, and so on. They are known for creating diverse spatial experiences stemming from operational characteristics. We were joined by Choi Jaeyoung, who leads the studio, and discussed their working methods and projects.

Kim Yeram (Kim): THE FIRST PENGUIN embraces design across a broad spectrum of fields. How do you run the studio?

Choi Jaeyoung (Choi): We now have 13 members in our team. Although the range of responsibilities differs depending on the size and scale of each project, it usually takes three personnel on one project each, with one director and two designers. I am in charge of directing the project. If the work requires more sophisticated user experience design or if it is a longer term project, we usually add up to one or two more members.

Kim: What made you want to found a spatial design studio?

Choi: I ran a café named THE FIRST PENGUIN in 2009. It was a place for those from the younger generation to develop their skills by taking on various programmes hosted by the café. I decorated the café with

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