Writing Magazine

LOUD and clear

What’s the big idea behind your story? The central concept, the big question, the one line pitch, the overarching theme – any or all of those things, because to some extent they are roughly interchangeable – how does your story-indevelopment measure up?

Or, to put it another way, do you know what you are writing about, and could you tell someone else in a few wellchosen words? Or at most in a short sentence or two?

You might have come across the expression elevator pitch.

It’s based on the assumption that a writer is momentarily alone in an elevator

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