Sunday Independent

Reflection on ads that saw us through apartheid

WHETHER we’re conscious of it or not, adverts have a way of creating memories in our lives.

Now the book, It’s Not Inside, It’s On Top: Memorable Moments in South African Advertising written by Khanya Mtshali takes us back to some of the best and worst ads of our time.

South Africans know how to make iconic ads. Brands have influenced and borrowed from TV,

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