VOGUE India

The multi hyphenates

25, FARMER + THRIFT STORE FOUNDER + SUSTAINABILITY ADVOCATE + DIGITAL CONTENT CREATOR + SOCIAL MEDIA STRATEGIST

CHANDIGARH

o two days in the life of 25-year-old Chandigarh-based Anya Gupta are the same. Mornings may see her at her family-owned Aura Organic Farm on the outskirts of the city, involved in maintenance and supervising ongoing landscaping and plantation projects, while midday could see her switch over to delving through the fashion and footwear inventory at her Aura Thrift Store. After a coffee break, she may look over projects for marketing agency RedAlkemi, where she is a freelance digital strategist, and evenings are often spent creating content around sustainable living for her 16,000-plus Instagram followers (@anya.gupta). She likes to set the rhythm for her team each week. It goes something like this: “Mining Monday, Talking Tuesday, Whatever Wednesday, Thrifting Thursday and Farming Friday.” Her Instagram account is naturally then a melting pot of modern farm life, a careful curation of conscious home-grown labels, low-waste living recommendations and sometimes, even masterly piano sessions. She says, “I live and work out of Aura and enjoy that everything is close yet contained in their

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