Made to Stick
0% of Made to Stick completed

About

From the Publisher

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.


From the Compact Disc edition.
Published: Random House Audio on
ISBN: 9780739341353
Unabridged
Listen on Scribd mobile: iPhone, iPad and Android.
Availability for Made to Stick: Why Some Ideas Survive and Others Die
With a 30 day free trial you can listen to one free audiobook per month

    Reviews