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    True Story: How to Combine Story and Action to Transform Your Business
    True Story: How to Combine Story and Action to Transform Your Business
    True Story: How to Combine Story and Action to Transform Your Business
    Audiobook6 hours

    True Story: How to Combine Story and Action to Transform Your Business

    Written by Ty Montague

    Narrated by Sean Runnette

    4.5/5

    ()

    About this audiobook

    Today#8217;s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
    LanguageEnglish
    PublisherHighbridge Company
    Release dateMay 14, 2014
    ISBN9781622314591
    True Story: How to Combine Story and Action to Transform Your Business

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