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    A Brilliant Idea Every 60 Seconds
    A Brilliant Idea Every 60 Seconds
    A Brilliant Idea Every 60 Seconds
    Audiobook6 hours

    A Brilliant Idea Every 60 Seconds

    Written by Michael Kryton

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    About this audiobook

    A Brilliant Idea Every 60 Seconds introduces a tested ideation and creative thinking methodology developed over the author's 36-year career as a creative communications professional and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual way of operating creatively. This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible. It is not simply about techniques; it is also about understanding a context of personal, individual creativity, which allows individuals to more fully understand and embrace the Brilliant ideation techniques.
    Most importantly, it is about speed: generating ideas --- right now!
    The book is comprised of three components:
    • Examining individual creativity: understanding the nature of your individual creative process: exploring how you think and operate creatively; understanding how others think and operate creatively; maximizing the way groups, teams and think tanks work together creatively and reach their creative potential;

    • The ideation toolkit: understanding the nine Inherent Values (idea triggers) and how they work to generate Idea Strings and Actionable Ideas; the matrix of these Inherent Values makes the creative process and ideation tangible;

    • Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem solving situations and innovative product development.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJul 1, 2015
    ISBN9781469032993
    Author

    Michael Kryton

    As a writer and creative communications producer/writer/director (36 yrs) and ideation expert, Michael applies his skill set for a broad range of clients ranging from media to corporate, government and retail. He works on camera and is a voice artist (narrations & commercials). He is also the Director of Creativity & Communications on the board of the Alberta Council of Technologies.

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    • 5/5
      Gives great insight on what I know, but never utilised... And what I'm knowing and I'm now utilizing. Use of quotes as openers makes avid readers and listeners as I fall in love with focus towards it... All in all a great book to interleave, finish and even just get snapshots here and there of each chapter (brief interleave ??)