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    The Four Steps to the Epiphany
    The Four Steps to the Epiphany
    The Four Steps to the Epiphany
    Audiobook9 hours

    The Four Steps to the Epiphany

    Written by Steve Blank

    Narrated by Graham Rowat

    4.5/5

    ()

    About this audiobook

    The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

    The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

    Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

    Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

    If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.
    LanguageEnglish
    PublisherAscent Audio
    Release dateAug 18, 2020
    ISBN9781469080017
    The Four Steps to the Epiphany

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    • 5/5
      This is a must read book for startups founders . I highly recommend it