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    MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program
    MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program
    MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program
    Audiobook4 hours

    MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program

    Written by Marcus Cauchi and David Davies

    Narrated by Liam Gerrard

    5/5

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    About this audiobook

    A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

    Create a World-Class Third-Party Selling Program!

    Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!

    Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it,or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up-this book has been written with you in mind.
    LanguageEnglish
    PublisherAscent Audio
    Release dateAug 4, 2020
    ISBN9781469081007
    MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program

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