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    The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
    The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
    The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
    Audiobook14 hours

    The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

    Written by Robert W Bly

    Narrated by Barry Abrams

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    About this audiobook

    This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

    - 8 headlines that work-and how to use them

    - The 5-step "Motivating Sequence" for generating more sales and profits

    - 10 tips for boosting landing page conversion rates

    - 15 techniques to ensure your emails get high open and click-through rates

    This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateSep 29, 2020
    ISBN9781705265260
    Author

    Robert W Bly

    Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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    • 2/5
      Unfortunately, the narrator makes this unbearable. Can't listen any longer.