All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming BackEbookAll Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming BackbyWilliam J. CUSICKRating: 3 out of 5 stars3/5Save All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back for later