Rating: 4 out of 5 stars
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Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
By Robert W Bly
Rating: 4 out of 5 stars
4/5
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About this ebook
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.
This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
Author
Robert W Bly
Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.
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