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- Apr 1 20161 minute
Make Your Mark: Branding Is About What You Say, Not How You Say It
“To hell with facts! We need stories!” -- Ken Kesey In case you haven’t noticed, storytelling has gotten a lot more fun. We can thank social media and a younger generation for a lot of this newfangled funny business -- memes, Vines, Snapchat and mor
- Apr 1 20143 minutes
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
First, let's talk about that word story. It's one I find impossibly squishy in a business context. For me, it can conjure up performance art more than industry. But storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rat
- Apr 1 20155 minutes
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
- Apr 19 20172 minutes
How Marketo is Transforming Its Brand From Science to Storytelling
One might think that a conversation with Chandar Pattabhiram, chief marketing officer of Marketo, would eventually lead to the aspirational, grandiose vision of someone who believes automation is the future of marketing. While Pattabhiram certainly d
- Sep 4 20161 minute
Our Theater Critic’s 5 Most Anticipated
ALL THE WAYS TO SAY I LOVE YOU PREVIEWS BEGIN SEPT. 6 There will be lots of TV and movie stars onstage this fall (Daniel Craig, Liev Schreiber, Josh Groban), but the one I’m most excited to see is Judith Light, a perennial supporting actress onstag
- Jan 9 20176 minutes
When Narrative Matters More Than Fact
A teacher argues that helping students analyze the stories they care so much about is more effective than pushing pure fact-checking.
- Jan 16 20172 minutes
When Less Plot Is Actually More
AFTER WRITING SEVEN NOVELS AND three works of nonfiction, acclaimed British author Rachel Cusk began to find fiction “fake and embarrassing.” Two years ago, she explained to a British newspaper, “Once you have suffered sufficiently, the idea of makin
- Sep 4 20161 minute
Our Book Critic’s 5 Most Anticipated
AGAINST EVERYTHING: ESSAYS SEPT. 6, BY MARK GREIF Following on the heels of last year’s ambitious, if somewhat clunkily titled The Age of the Crisis of Man: Thought and Fiction in America, 1933–1973, Grief’s new book collects more than a decade’s w
- Aug 21 20162 minutes
The History of Plot
B.K. PREHISTORY TO 500 BCE: The Creation Story (the Hebrew Bible, Sumerian tablets). How we first started to explain the world, relying mostly on supernatural explanations. 2100–400 BCE: The Epic Poem (the Epic of Gilgamesh, the Iliad). Episodic nar
- Mar 20 20172 minutes
Here Are the Podcasts That Influencers Turn to for Inspiration
With a wealth of insight on every topic imaginable, podcasts are becoming almost as popular as music as a source for inspiration. We asked some adland decision-makers to share their top podcast picks for helping to foster creativity. Britt Dougherty,
- Oct 3 20161 minute
IT’S HARD TO IMAGINE THE KIND OF GRAVITY THAT WORDS had with a ferociously intelligent man like Mr. Albee, who died Sept. 16 at age 88. He chose them and ordered them meticulously—not only in his great works of drama like The Zoo Story, A Delicate Ba
- Mar 27 20171 minute
DIED Amy Krouse Rosenthal, prolific children’s-book author and short-film maker, at 51. In early March, Rosenthal penned an emotional New York Times Modern Love column about life after her imminent death, titled “You May Want to Marry My Husband.”
- Nov 14 20163 minutes
Why Do We Get Transported by Stories We Know Aren’t True?
In Jasper Fforde’s lighthearted “Thursday Next” series of books, people can use a “prose portal” to enter the world of a book, to change the plot or kidnap a character. The prose portal is an imaginative metaphor for a familiar experience: feeling ta
- Aug 28 20144 minutes
Angst and the Empty Set: We Can Experience Nothingness, but Does It Actually Exist?: We can experience nothingness, but does it actually exist?
Suppose you open your handbag one day expecting to find your wallet there, but don’t. Do you literally see the absence of your wallet in your handbag? If you do, it means something important: Absences have a positive presence in your perception that
- Jun 1 20162 minutes
How 2 Reebok Execs Rebooted to Launch a Shoe Startup
Marcus Wilson and Michael Schaeffer had big careers in the athletic shoe business: Schaeffer was Reebok’s global creative director, and Wilson was its head of brand strategy. But two years ago, they jumped to the opposite end of the market: They beca
- Mar 19 201711 minutes
Choose Your Own Rachel Cusk
The memoirist who took on the cult of motherhood? The bête-noire feminist who refuses to laugh? The experimental novelist who’s dazzled critics and turned autofiction on its head?
- Feb 5 20175 minutes
1 “If the campaign estranged Kushner from the privileged world he once inhabited, the election represented a conclusive break,” wrote Andrew Rice in his profile of Donald Trump’s son-in-law turned shadow campaign manager, Jared Kushner (“The Young Tr
- Aug 29 20161 minute
1 | TRY AN OF-THE-MOMENT HEMLINE “A midi skirt is my jam. Floor-length is a bit too dressy for daytime, and I am not running around in a mini. It doesn’t feel very professional. Midi skirts are youthful and fun, and they make me feel comfortable.”
- Feb 21 20173 minutes
Escaped Alone Finds Comfort at the End of the World
The cosiness of the setup of Caryl Churchill’s Escaped Alone is entirely disarming. Mrs. Jarrett (Linda Bassett), walking down the street, sees an open door leading into a garden, sitting in which are three women she’s seen before. They invite her to
- Mar 30 20171 minute
Music Magazine: Sergio Mendoza, Vinyl Collectors And Tejano Punks On Film
Hear three mini-profiles of musicians and filmmakers whose art captures Latinx culture and identity — in three very different ways.
- Aug 1 20152 minutes
How Greats Footwear Puts Its Best Foot Forward
Greats is not your father’s footwear startup, but chances are Dad will dig its shoes, just like you do. The company’s approach to timeless classics like high-tops, slip-ons and chukkas is both stubbornly traditional and refreshingly modern, translati
- Feb 6 20173 minutes
Can Sneaker Makers Come Home Again?
The industry may add robots—but few factory jobs—in America | Using more U.S. plants “would seem to be politically prudent”
- Apr 6 20172 minutes
Reebok's New Biodegradable Sneakers Are Made From Corn
Reebok The shoe does not actually grow out of a plant. There’s a rush right now for clothing companies—especially those in the outdoor and athletic spaces—to find renewable materials for their wares. Reebok has chosen corn as its preferred sustainabl
- Apr 25 20178 minutes
Video Games Are Better Without Stories
Film, television, and literature all tell them better. So why are games still obsessed with narrative?
- Apr 14 20171 minute
Ljova And The Kontraband: Tiny Desk Concert
Composer, arranger and viola player Ljova lead his Kontraband to the Tiny Desk for an eclectic swirl of Western classical, jazz, tango and Eastern European and Balkan folk music.