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- Apr 1 20161 minute
Make Your Mark: Branding Is About What You Say, Not How You Say It
It can be funny or serious, but your brand has to be authentically you.
- Jan 17 20178 minutes
The OA and the Dark Side of Science
Brit Marling discusses the folklore and real-life research that went into her trippy Netflix series.
- Apr 1 20155 minutes
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
- Jan 9 20175 minutes
When Narrative Matters More Than Fact
A teacher argues that helping students analyze the stories they care so much about is more effective than pushing pure fact-checking.
- Apr 1 20143 minutes
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
A compelling brand story gives your audience a way to connect with you.
- Nov 5 20153 minutes
What’s Your Story?: The psychological power of narrative.
In 2003, author James Frey published a bestselling autobiographical memoir, A Million Little Pieces, purportedly detailing his struggle to overcome addiction. Nearly three years later, during a riveting appearance on Oprah, he admitted that several s
- Sep 26 20161 minute
A Death in the Family Inspires Two Works of Art
RADHIKA JONES THE PARTY SCENE THAT OPENS Ann Patchett’s new novel unspools like a home movie. A lawyer from the L.A. district attorney’s office, Albert Cousins, crashes the christening celebration of baby Frances, second daughter of L.A. cop Fix Kea
- Mar 8 20173 minutes
Clorox CMO's Five Building Blocks of a Better Brand
When Eric Reynolds talks about brand building, you pay attention. As the CMO of Clorox Company -- and a CMO Club Marketing Innovation Award-winner -- Reynolds is leading the charge for household names like Brita and Burt's Bees, directing his teams t
- Aug 21 20161 minute
How Much Does It Matter, Anyway?
FOR 60-PLUS YEARS, the Paris Review has asked writers just what they do every day. Judging from the excerpts below, a whole lot of them spend their time thinking—and arguing—about plot.
- Jul 18 20161 minute
212. Blank Verse Under a Big Sky
Radhika Jones Technically he’s not our bard, but you wouldn’t know it from the performances that light up the American landscape every summer. How did a playwright who died four years before the Pilgrims landed at Plymouth give rise to an annual tra
- Aug 8 20162 minutes
Rumaan Alam, Author
The D.C.-born, New York City–dwelling Alam took “Write what you know” and tipped it sideways for his fun but trenchant summer novel, Rich and Pretty, starring two young women, lots of beautiful furniture and our notions of class
- Sep 4 20161 minute
Our Book Critic’s 5 Most Anticipated
Christian Lorentzen’s got these bookmarked.
- Aug 21 20162 minutes
The History of Plot
Let’s start from the beginning (the Western beginning, anyway).
- Dec 27 20168 minutes
The Best Writing Advice of 2016
Highlights from 12 months of interviews with writers about their craft and the authors they love
- Nov 14 20161 minute
Crimes of the Heart
S.B. Like many of his novels, Spanish author Javier Marías’ new book, Thus Bad Begins, isn’t exactly a mystery, though it is mysterious. Here, the 65-year-old perennial Nobel favorite tells the story of Juan de Vere, a young man working for a film d
- Mar 20 20172 minutes
Here Are the Podcasts That Influencers Turn to for Inspiration
With a wealth of insight on every topic imaginable, podcasts are becoming almost as popular as music as a source for inspiration. We asked some adland decision-makers to share their top podcast picks for helping to foster creativity.Britt Dougherty,
- Feb 7 20171 minute
A Writer’s Turmoil in The Rules Do Not Apply
The journalist Ariel Levy has the rare gift of seeing herself with fierce, unforgiving clarity, and deploys prose to match in her memoir.
- Mar 17 20172 minutes
Derek Walcott, Who Wrote Of Caribbean Beauty And Bondage, Dies At 87
The Nobel Prize winner celebrated his Caribbean homeland and described its brutal colonial history. "You didn't make yourself a poet," he said. "You entered a situation in which there was poetry."
- Aug 28 20144 minutes
Angst And The Empty Set: We can experience nothingness, but does it actually exist?
Suppose you open your handbag one day expecting to find your wallet there, but don’t. Do you literally see the absence of your wallet in your handbag? If you do, it means something important: Absences have a positive presence in your perception that
- Jan 5 20175 minutes
Pop Culture Is Having a Metaphysical Moment
The OA, Westworld, Stranger Things, and other recent works toy with the idea of multiple realities—and bring the thrill of new religion.
- Dec 22 201626 minutes
The Best Books We Read in 2016
The Atlantic’s editors and writers share their favorite titles—new, classic, or somewhere in between—from a year of reading.
- Jan 16 20172 minutes
When Less Plot Is Actually More
AFTER WRITING SEVEN NOVELS AND three works of nonfiction, acclaimed British author Rachel Cusk began to find fiction “fake and embarrassing.” Two years ago, she explained to a British newspaper, “Once you have suffered sufficiently, the idea of makin
- Jan 13 20177 minutes
How Victoria Aims to Connect With Young Women
The new Masterpiece period drama, set to debut in America, tells a timely story about an unlikely female ruler.
- Oct 1 20164 minutes
Does the World Really Need Nation-States?
To CHIGOZIE OBIOMA, there is more to writing fiction than crafting engaging characters and plots. Writers, he says, have an opportunity to assess and critique the world in which they live. The 2015 Global Thinker’s debut novel, The Fishermen, is a do
- Sep 1 20152 minutes
How This Company Wants to Be the Warby Parker of Shoes
M.Gemi brings affordable Italian luxury directly to the shoe-obsessed.
- Jan 23 20171 minute
A Natural-Born Artist
HE WAS MOPPING FLOORS 2 YEARS AGO. NOW, AT AGE 75, THIS SELF-TAUGHT PAINTER IS MAKING HIS DEBUT IN THE NEW YORK ART WORLD
- Jun 1 20162 minutes
How 2 Reebok Execs Rebooted to Launch a Shoe Startup
How two former big-league execs learned to play small ball.