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Got Gold? Get Gold!

Got Gold? Get Gold!

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Got Gold? Get Gold!

326 pages
2 heures
Oct 3, 2010


Got Gold? Get Gold!
The Everything Gold Answer Book.

Your Guide to Protecting Your Wealth in the 21st Century Gold Rush while Riding the Golden Bull and the Silver Stallion.

The Get Gold guide book is your compass for protecting the wealth you have and surviving the unfolding Depression.
This book is meant to be an introduction to, and overview of, all of the fundamental relevant

Oct 3, 2010

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Got Gold? Get Gold! - Jerry Western

Got Gold?

Get Gold!

The Everything Gold Answer Book.

Your Guide to Protecting your Wealth in the 21st Century Gold Rush while Riding the Golden Bull and the Silver Stallion.


Jerry Western



Copyright 2010 Jerry Western

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.


Author Legal Notice / Disclaimer

This book is not and should not be construed as an offer to sell or the solicitation or an offer to purchase any investment. Western Outlook (Jerry Western) has based much of this book on information obtained from sources it believes to be reliable but which it has not independently verified; Western Outlook (Jerry Western) makes no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy or completeness. Expressions of opinion are those of Western Outlook (Jerry Western) only and are subject to change without notice. Western Outlook (Jerry Western) assumes no warranty, liability, or guarantee for the current relevance, correctness or completeness of any information provided within this book and will not be held liable for the consequence of reliance upon any opinion or statement contained herein or any omission. Furthermore, we assume no liability for any direct or indirect loss or damage or, in particular, for lost profit, which you may incur as a result of the use and existence of the information, provided within this book. By purchasing the Got Gold? Get Gold! book you are agreeing with this notice.

Nothing in this book should be taken as Financial Advice.

Do Not make Investment Decisions based solely on the information presented here.

Do Your Own Due Diligence.

Full Disclosure: The author is not a financial planner and has no interest, financial or otherwise, in your buying or selling anything.

Full Disclosure: The author is long gold, silver, and their associated mining stocks.

All material is copyright ‘Jerry Western’ and ‘Western Outlook’ and may only be reproduced with permission from the author.


The Gold and Silver markets are rockets primed and ready to explode skyward. All that’s needed is the spark to start the ignition. Nobody knows what that spark will be or when it will come but surely it will come. This book has been written as an attempt to explain, in the simplest and easiest to understand way (I hope), why this is so. As I see it, the ignition and explosion is inevitable and imminent. I’m an unapologetic bull when it comes to gold and silver. After almost six years and literally thousands of articles read, both pro and con, I frankly can see no other outcome than the metals increasing in price, need, and want in the years to come. But imminent shouldn’t be confused with immediate, though immediate is always a possibility and one day will prove true. This spark will probably take everyone by surprise, including myself and those deemed market experts. It could even be a spark that no-one has even contemplated or thought possible. However, I firmly believe that this is one of those rare instances when we can divine the likely direction of a market, though we can never know the timing nor magnitude. But if we play it right, direction is all we’ll need.

When I started on my quest to understand these markets some six years ago, I made the mistake of confusing imminent with immediate. I could see all the signs back then and would never have thought that all these years later the rocket would still be on the launching pad. Surely, I thought, others could see and understand what I was discovering. Not so. I was an early adopter. Just because I could see and understand didn’t mean that a) others were researching what I was, and b) they would come to the same conclusions as I, and c) bid up the metal. The problem is that opinion, consensus, and paradigm shift often happen at a glacial pace. A body of evidence needs to build and many data points need to be collected by the seeker (even if he isn’t sure what he’s seeking) in order to either enlighten the individual or change that person’s opinion or view. It’s like a supertanker turning at sea. It takes a long time to make a U-turn. Opinions and prejudices aren’t often changed or turned on a dime. Since markets are nothing more than aggregated opinions, markets also tend to make very gradual shifts over years or decades. It’s only rarely that we see quick changes in sentiment or opinion. Think of the market crashes of October 1929 and 1987 or the events of 9/11 for examples.

Please keep the above in mind when reading the rest of the book. Just because you are discovering a new data point for the first time doesn’t mean everyone else is or that trend reversal is near (though it could be). Some trends have been moving in a certain direction for decades and it often takes years for markets, trends, or politics to reverse or take on a new direction. Don’t be too quick to jump ‘all-in’ in one direction only to get whipsawed in the other. Construct a long term view. Take the example of one who discovered the Gold Bull Market in mid 2008. It looked great. Gold had been rising every year for 8 years running. Gold was trading at $1000/oz. Then it plunged to less than $700 in a matter of weeks and didn’t recover to 4 digits until many months later. If you were new to the market and you had gone all-in at the intermediate top, you’d have been looking at a loss of more than a third of your portfolio in short order. Would you have had the fortitude to stay long in the market or would you have bailed for a hefty loss? Bull markets advance two steps forward and one step back. Almost nothing ever goes straight up or straight down in the short term. Markets take years to develop. Never be all-in or all-out on a whim. Stay the course for the long haul. To paraphrase the famous trader, Jesse Livermore: ‘The greatest money is made by sitting tight and knowing you’re right.’ A bull market will make up any losses for you over time. It’s probably best to average in over time but I wouldn’t want to not be in the gold market at all at this time.

The generational bull market is now in tangible assets – commodities, energy, farmland, and precious metals among others. Certain individual stocks will advance and the stock indexes may advance over time as well. But they won’t likely keep pace with inflation like commodities will – and you might just make a nice profit as well.

Who am I and why am I qualified to write this book?

I’ve been collecting coins for 34 years and have always had an interest in natural resources, geopolitics, money, ratios and percentages, and current events. I started researching the energy markets and inflation back in 2004 and that quickly led me to the precious metals markets and that’s been my focus ever since. It’s been both a hobby and a passion and I read and research continuously. In 2008 I began constructing a class on gold and silver as real (or honest, or sound, or constitutional) money, and all the implications of being off the gold standard. In 2009, I began teaching classes at local colleges and for local community adult education programs.

I do feel that I’m standing on the shoulders of giants though. While I have contributed my opinion and thoughts in various ways throughout the book, in reality, much of my thoughts and opinion have been formed and shaped by the hundreds of authors I’ve read and am deeply indebted to. My forte is to collect and distill the information I find into a simple, straightforward, understandable text for you, the reader. I have not invented the wheel, nor re-invented the wheel. What I’ve done is to introduce the wheel to a new audience and provide instructions in its use. This book is a compilation of my research of all things gold and silver. By liberally quoting the true gurus of the precious metals community, I’ve tried to bring out the best that those in the know have to offer. I’ve tried to cover the full spectrum of the basics that one needs to know to begin to have a true understanding of the value and power of gold (and silver). And the material within should be a fantastic starting point to learn how to protect your wealth by riding the golden bull.

Table of Contents

Chapter 1 The Current Bull Market in Precious Metals

The Current Bull Market in Precious Metals

Why a Bull Market Now?

Commodity Cycles: How Long will the Bull Market last?

Is Gold a Bubble?

Reasons why Precious Metals will Appreciate from Here

How You Can Profit from the Silver and Gold Bull Markets

Chapter 2 Gold

Why Gold Retains its Value over Time

Gold Attributes

Gold Caveats

Why Own It? The Bull Case

What Good is It Anyhow? The Bear Case

What Gold Is. What Gold is Not. What Gold is Good for

A Golden Timeline: The U.S. and the Gold Standard

United States Gold Reserves

Fractional Reserve Gold

Chapter 3 Money

What has Historically been Used as Money

Are Precious Metals Used as Money Today?

The Characteristics of Sound Money

What is Money and Why is Gold so Important?

What is a Gold Standard?

What is a Dollar?

What is Fiat Money?

What is a Federal Reserve Note?

The Federal Reserve

Where do Dollars (Federal Reserve Notes) come from?

The Dollar’s Relationship to Gold

What Gives Money Value?

Currency Heaven

Chapter 4 Inflation

Monetary Inflation and its Effects

Double Trouble

U.S. Government Liabilities

The Road to Ruin: Historic Inflations

Gold in Times of Deflation

Chapter 5 It’s Our Dollar but Your Problem

Bretton Woods and the World Reserve Currency

If Everyone is Against Us, then Who is With Us?

What Happens should the Dollar Fail?

Current Developments and Anecdotal Evidence

The China Factor

Chapter 6 The Precious Metals Markets

Do as They Do. Who’s Buying Now?

Phases of a Bull Market

When’s a Good Time to Buy Gold?

Market Seasonal Factors

Historic Mining Stock Timing Factors

Gold Market Size

Gold Supply, Demand, and Inventory

The Dow:Gold Ratio

Gold in Other Currencies

How High Could the Price of Gold Go?

Signs of a Top for the Precious Metals Bull Market

Chapter 7 Silver ‘n Gold

Silver’s Attributes

Is Silver Money?

Gold versus Silver Performance in a Bull Market

The Silver:Gold Ratios

Metals Comparison: Gold versus Silver: Which is Better to Own?

Chapter 8 Precious Metal Ownership

Types of Metal Ownership

Paper Metal versus Physical Metal

Where can I Purchase Coins?

How do I Know I’m Getting what I Paid for?

Coin Categories and Types

Common Gold and Silver Coins

Premiums: Is it Possible to Buy At or Below Spot Price?

Bullion and Commodities Exchanges

A Buy/Sell Scenario

Where Do You Store Your Precious Metals?

Confiscation Issues and Lessons Learned


Reportable Transactions

Holding Precious Metals in Retirement Accounts and IRAs

Jewelry Sales and Cash4Gold

Pooled Accounts versus Allocated Accounts

Companies that Store Metal on Your Behalf

Chapter 9 Precious Metals Equities

Mining Company Leverage

Mining Company Risks

Mine Development and Production


Mining Companies

Junior Mining Companies

Royalty Companies

Exchange Traded Funds

Precious Metal Funds

Diversify, Diversify, Diversify

Portfolio Allocation per the Pros

Precious Metal Market Indexes

Chapter 10 Summary and Conclusion


Appendix A

A Reading List of Gold Books with Author and Publisher

Appendix B

A List of Links to Articles about the Precious Metals Markets

Appendix C

A List of Links to Articles on the Fundamentals of Gold

Appendix D

A List of Links to Classic Articles on Gold

Appendix E

A List of Links to Articles on Gold Money and the Collapsing Dollar

Appendix F

A List of Links to Articles on the Coming Economic Collapse

Appendix G

A List of Links to Articles on the Economy

Appendix H

A List of Links to Articles about the World Geo-Political Order and Gold

Appendix I

A List of Links to Articles about Gold Market Manipulation and Conspiracy

Appendix J

A Listing of 36 of the Largest and best known National and International Precious Metal Retailers with links to Company Websites

Appendix K

A Listing of 42 of the Most Prominent Gold Advisory Subscription Services and their Websites

Appendix L

A Listing of 35 Recommended Authors who write about Gold and the Websites where you can read their Free Postings

Appendix M

A Listing of 55 Recommended Gold Analysis and Editorial WebSites

Appendix N

A Listing of 26 Recommended Research Sites on the Web. Mining Company Directories, Metal Calculators, Charts, and other goodies.

If you only read or remember or understand one thing from this book, know this: Gold is money. Gold is the ultimate money. Gold is money when all other money fails. No matter what anyone may say to the contrary, the historic record indicates that gold is money and has always been. As the banker J.P. Morgan so famously put it, Gold is money and nothing else. This quote can be taken in one of two ways. The first is that the primary function of gold is as money and that that is its only or most important function. The second is that gold is money and nothing else is, or that nothing else functions as money as good as gold. No matter how he meant it, he was correct. Gold is money and nothing else.

If you really understand that gold is money, that is all you really need to know, and you know what it is you need to do to protect yourself financially at this time. If not, the remainder of this book will try to convince you of the importance of gold and then you’ll know what you need to do, that is, to get yourself some gold.

Therefore, if you do understand that gold is money and you own none, put down this book and go get some. If not, read on.

Chapter 1

The Current Bull Market in Precious Metals

The Trend is Your Friend and the Trend in Gold is Up.

Jerry Western

The Current Bull Market in Precious Metals

The world is currently in the midst of a bull market in precious metals. Gold has been in a bull market in U.S. Dollar terms since at least 2001 (as has silver and the other precious metals). Furthermore, the advance has not been limited to the U.S. Dollar price, but is present in all major world currencies, and seems likely to continue for some time. As no market moves in a straight line, bull markets are characterized by a succession of higher price highs and higher price lows, moving from the lower left to the upper right on a chart; two steps forward – one step back. But it is definitely a bull market.

That much we know.

Thus, the obvious questions we all seem to want answers to are three:

Will the bull market in precious metals continue from here?

If so, how long will it last?


At that time, what will the ultimate high reach before the inevitable bear returns?

In short, these answers are not conclusively knowable as the future is uncertain. However, we can make inferences and educated guesses by looking at the past and surveying the present. After all, history tends to rhyme and there is nothing new under the sun.

A good deal of the content of this book is dedicated to providing possible answers to these questions by surveying the current circumstances, and examining the voluminous evidence, of this ongoing bull market in precious metals.

Why a Bull Market Now?

First and foremost, since gold is money, it competes directly with currency, and is highly negatively (or inversely) correlated with the dollar and every other fiat currency (hint: all of them) in the world. Thus, holding gold is a hedge against the falling value of the dollar via inflation of the money supply. On a related note, the U.S. dollar is losing its status as the world reserve currency which will also exacerbate the inflation of dollars domestically at some point. More about this later.

One needs to understand why an individual would desire to hold precious metals for the long term. For 5000 years of recorded history there have only been two things that people have consistently and continuously used as money: gold and silver. The main reason they have done so, and continue to do so, is because gold and silver act as a store of value. Each retains its value (read: purchasing power) over long periods of time; the more uncertain the economic times, the more the desire for safety. People become more interested in keeping what they have rather than in speculating. We are in the midst of uncertain economic times on both a national and a global scale.

There is now unprecedented continuous global currency debasement occurring due to worldwide reflationary policies in place attempting to stimulate economic growth and head off recessionary or depressionary forces. This is highly gold price positive.

Another huge factor is that precious metals are negatively correlated with all other major investment sectors. As the stock and housing markets have deflated, the metals have benefitted.

These are but a very few of the overarching circumstances present as the catalyst for this gold bull run. Much more is covered in sections to follow. In fact, this entire book is constructed as an argument for owning gold and there’s something in each section that furthers that argument.

Commodity Cycles: How Long will the Bull Market Last?

All markets tend to fluctuate from bull to bear (or bubble to bust if you prefer) and back again over varying periods of time and for various reasons. Certain market sectors may be in alignment (stocks and bonds 1982-2000) at any given point in time or may be traveling in opposite directions, in a big picture/long term sense, spanning years or even decades. Those sectors traveling together are said to be positively correlated while those in opposition are said to be negatively correlated.

The dollar and gold normally move in opposite directions. When the dollar moves down, gold is normally up and vice versa. This has been a normal cycle. The dollar has been in a down trending market since the turn of the century. With dollars being created far in excess of expanding productivity and population, this trend seems likely to continue as each dollar created in excess degrades each existing dollar. Excess dollar creation has increased immensely in recent years. In actuality, it’s not the value of gold which is increasing, it’s the value of the dollar that is decreasing, thus necessitating more dollars to purchase a set amount of the metal. The metal doesn’t change over time. It just is.

The last bull market in gold and silver lasted from 1971 until 1980. However, the price of gold was fixed at $35 per ounce until 1971. One could make a case that it started years earlier. The subsequent bear market in gold lasted about 2 decades, until the present bull began. The precious metals tend to run in sync with the general commodity cycles. Commodity cycles tend to last 15-20 years and

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