How To Build a Business Website
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About this ebook
Building a great looking website is only one step in achieving a successful business website. What good is a website that looks great but nobody ever sees? Unless you build your site with Search Engine Optimization (SEO) in mind, it will never be the successful site you want it to be.
You have two distinctly different ways to drive traffic to your website; spend thousands of dollars on TV, radio, print and online advertising, or build a website that Google will “reward” by listing it on their first page of search results. While the former will generate immediate traffic and hopefully instant sales for you, generally the latter will provide you with long term growth and a much lower customer acquisition cost.
GoDaddy.com is proving this point just about every day. They spend millions of dollars on TV advertising, celebrity endorsements and sports car sponsorships, but if you search Google for “cheap domain names” there are several domain registration companies above them on the first page of search results.
As of this printing, GoDaddy was number 9 in the results. Most companies listed above them are companies most people never heard of before. I’m sure they don’t sell as many domains as GoDaddy, but they also don’t spend $10-$20 million to sponsor a race car every year.
If you are like me, the first option is really not an option. This is why I will provide to you the actual steps you should take to get your website on the first page of Google.
In this book, you will learn...
Why you need to find the right key words to target to get your site listed on the first page of Google and more importantly, how to find those key words and determine if it’s possible to rank for them.
You’ll learn why it’s important to choose the right hosting company and where you should never purchase your domain name.
Learn exactly what you need to do to get your website setup so Google will find it fast.
Learn the simple SEO tricks and tactics I use to get my sites listed on the first page of Google for many competitive key words.
Finally, I’ll give you a step by step action plan that will explain exactly where to go and what to do so you can get your site listed on the first
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How To Build a Business Website - Keith Jennison
How To Build a Business Website
That Will Get Ranked On The First Page Of Google
Copyright © 2012 JennTech, Inc. Internet Services
Published by JennTech, Inc.
Exeter Rhode Island
Smashwords Edition
www.JennTech.com
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Overview
Building a great looking website is only one step in achieving a successful business website. What good is a website that looks great but nobody ever sees? Unless you build your site with Search Engine Optimization (SEO) in mind, it will never be the successful site you want it to be.
You have two distinctly different ways to drive traffic to your website; spend thousands of dollars on TV, radio, print and online advertising, or build a website that Google will reward
by listing it on their first page of search results. While the former will generate immediate traffic and hopefully instant sales for you, generally the latter will provide you with long term growth and a much lower customer acquisition cost.
GoDaddy.com is proving this point just about every day. They spend millions of dollars on TV advertising, celebrity endorsements and sports car sponsorships, but if you search Google for cheap domain names
there are several domain registration companies above them on the first page of search results.
As of this printing, GoDaddy was number 9 in the results. Most companies listed above them are companies most people never heard of before. I’m sure they don’t sell as many domains as GoDaddy, but they also don’t spend $10-$20 million to sponsor a race car every year.
If you are like me, the first option is really not an option. This is why I will provide to you the actual steps you should take to get your website on the first page of Google.
In this book, you will learn…
Why you need to find the right key words to target to get your site listed on the first page of Google and more importantly, how to find those key words and determine if it’s possible to rank for them.
You’ll learn why it’s important to choose the right hosting company and where you should never purchase your domain name.
Learn exactly what you need to do to get your website setup so Google will find it fast.
Learn the simple SEO tricks and tactics I use to get my sites listed on the first page of Google for many competitive key words.
Finally, I’ll give you a step by step action plan that will explain exactly where to go and what to do so you can get your site listed on the first page of Google in about 30 days, spending only two hours a week.
Legal Stuff
The techniques described in this manual have not been approved or endorsed by any search engine, website, or individual.
Examples in these materials are not to be interpreted as a promise or guarantee of results, search engine rankings or earnings. I cannot guarantee your results will mirror mine. I can tell you that the techniques outlined in this document do work for me and my websites.
Trademarks, company names and service marks are the property of their respective owners and are used in editorial commentary as permitted under law.
The contents of this document are protected by worldwide copyright treaties and may not be reprinted, copied, redistributed, transmitted, hosted, displayed or stored electronically without express written permission of Keith Jennison and JennTech, Inc. Internet Services.
By using the information in this book, you agree to do so entirely at your own risk.
Table Of Contents
Overview
Legal Stuff
About Google
Key Word Targeting
Competition We Can Work With
Finding The Right Key Word: Recap
Domain Names
Hosting & The Type of Website You Should Construct
Finding a Hosting Company
Getting Started
Blog Setup
Pages vs. Posts
Getting Your Site Indexed in Google
Promoting Your Site
Video Promotion