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How to be an advertising genius. The big book of advertising clichés

How to be an advertising genius. The big book of advertising clichés

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How to be an advertising genius. The big book of advertising clichés

évaluations:
1/5 (1 évaluation)
Longueur:
31 pages
19 minutes
Éditeur:
Sortie:
May 2, 2012
ISBN:
9781476224053
Format:
Livre

Description

Firstly, you can think of this book as the advertising equivalent of a ‘bird watching’ guide and check off the ones you recognise. Play it like a game one night when you’re watching TV for endless hours of fun with the whole family.

If you’re a client, you can use it to measure your agencies work and diligence.

If you’re in advertising, and recognise your fingerprints on any of these, you can feel chagrined, but know that we’ve all been there (in times past I’ve been as guilty as anyone, maybe worse).

And if you want to be in advertising, you can use this as an instruction book - it’s either a ‘how to’ or a ‘what not to do’ (depending on how cynical you are).

All I’ve done is list clichés – what you make of it depends on your viewpoint.

Compiled with contributions from a group of creative directors, art directors and copywriters who have probably got about 300 awards, from every where from Cannes to California, between them.

Éditeur:
Sortie:
May 2, 2012
ISBN:
9781476224053
Format:
Livre

À propos de l'auteur

Ravi is a strategist and a former Strategist and Planner for agencies including Clemmenger BBDO and Sapient Nitro. He has also held senior positions at agencies including Euro RSCG, FCB, Leo Burnett, John Singleton Advertising and Wunderman Cato Johnston. He has worked for clients including Sony, Dell, Intel, Gatorade, Mercedes Benz, Tourism Australia, the Northern Territory Tourist Commission, IBM, Acer Computer, Air New Zealand, Sony, HSBC, the Commonwealth Bank and Nike. Over the years his work has won or been finalist in many major national and international advertising awards, these include ADMA in Australia, the Asia Pacific Advertising Festival and the LACP in Los Angeles. In addition to his work for agencies as a strategist, strategy planner and creative he has also held the positions of Lecturer in Advertising Design and Lecturer in Advertising Studies. He has also worked directly with corporate clients in brand strategy, communications strategy, digital strategy and was the recipient of the Elizabeth Hastings Memorial Award at the 2004 UTS Human Rights Awards. He’s also the founder of www.friendswiththings.com.au and a co founder of www.tenveryspecialthings.com You can contact Ravi at: myintuition@yahoo.com or follow him on twitter @myintuiton

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How to be an advertising genius. The big book of advertising clichés - Ravi Prasad

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