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    The Marketing Attitude: Insights That Help You Build a Worthy Business
    The Marketing Attitude: Insights That Help You Build a Worthy Business
    The Marketing Attitude: Insights That Help You Build a Worthy Business
    Ebook95 pages1 hour

    The Marketing Attitude: Insights That Help You Build a Worthy Business

    By Marcia Yudkin

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    About this ebook

    Happily Create Customers for Keeps

    If marketing is the art of creating a customer, sustainable marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the rarely discussed assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

    Drawing upon her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides.

    According to Yudkin, following formulas that worked for someone else doesn't guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace.

    * QUALITY: Earn attention and loyalty by setting high standards and ignoring those who talk about business as a "numbers game"

    * INDIVIDUALITY: Discard myths standing in the way of your unique path to success

    * TIMING: Cultivate patience-a marketing necessity

    * DOWNTURNS: Know how to prevent and recover from a business famine

    * INFRASTRUCTURE: Understand why "Rinse and Repeat" is a profitable marketing mantra

    * SERVICE: Learn what customers really care about and why

    * FANS: Develop resiliency and staying power via a core group of supporters

    "Marcia Yudkin is one of the very few hype-free and totally trustworthy sources of marketing information out there." -Nick Usborne, Author, Net Words and New Path to Riches

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateMay 26, 2012
    ISBN9781476021447
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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      Book preview

      The Marketing Attitude - Marcia Yudkin

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