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The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

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The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

Longueur:
30 pages
35 minutes
Éditeur:
Sortie:
Jun 17, 2012
ISBN:
9781476172057
Format:
Livre

Description

In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.

All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.

This concise, practical workbook takes you step by step through the process of crafting catchy little messages. Because they are so compressed and magnetic, they become a powerful business asset.

Included are:

* Eight time-tested guidelines for productive brainstorming

* Seventeen fruitful brainstorming methods

* Ten tips for arranging and tweaking your ideas for greatest impact

* Twenty-two guidelines for selecting your best option

* Six methods of advanced sound bite mastery

The author of more than a dozen other books, including 6 Steps to Free Publicity, for 10 years Marcia Yudkin served as Head Stork of Named At Last, a naming firm, which helped companies and entrepreneurs create and select effective names and tag lines.

This ebook was updated and expanded in 2020.

Éditeur:
Sortie:
Jun 17, 2012
ISBN:
9781476172057
Format:
Livre

À propos de l'auteur

Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

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