The Entrepreneur's Toolkit
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About this ebook
For those who find their “Right Fit” in career life will be owning a business; this toolkit will give step by step instructions on how to establish your business as an ongoing concern – quickly and efficiently.
It will give you clear direction on how to “Inc Yourself!” by following a step by step guide learning where to begin, how to set yourself up for success and finally, how to get the minutiae out of the way to unleash your effectiveness and start making money.
It will show how you can:
(1). Define your ideas with four quick start exercises
(2). Translate your ideas into action plans
(3). Translate your plans into ‘doable’ tasks
(4). Translate your tasks into critical milestones over a timeline
(5). Make your milestones add up to accomplishment of your goal of being “Inc.”
I will give you tools and guidance to manage yourself, your cash flow and your business. In addition, I’ll provide you with detailed examples of business plans, financial tools and strategic planning templates
Raymond Kenneth Kaelin
Ray Kaelin has over 30 years experience within Fortune 200 companies in Operational Financial Management, Reengineering Consulting and Business Solutions Development. He lives with his wife in Lavallette, New Jersey Throughout his career, Ray has always had dual roles within controllership and strategic analysis positions spearheading or leading many internal, enterprise-wide reengineering and technology improvement initiatives. He has extensive experience working closely with many of the major consulting firms staffed with the brightest and most talented people on projects within some of the best-run companies on the globe. As both a Business Process Reengineer and as an Application Architect, he offers his thoughts on this exciting subject of “Self-Guided Reengineering” for you and your organization to explore and discover.
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The Entrepreneur's Toolkit - Raymond Kenneth Kaelin
The Entrepreneurship’s Toolkit:
A Complete No-nonsense Guide for ‘Just Beginning’ Entrepreneurs
By:
Raymond Kenneth Kaelin
******************************
Title:
The Entrepreneurship’s Toolkit: A Complete No-nonsense Guide for ‘Just Beginning’ Entrepreneurs
Author:
Raymond Kenneth Kaelin
Published by Raymond Kenneth Kaelin at Smashwords
Special Smashwords Edition
This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of the author.
Copyright © 2012 Raymond Kenneth Kaelin
All rights reserved, including the right to reproduce this book, or portions thereof, in any form. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical without the express written permission of the author. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials.
ISBN 978-0-9881892-3-2
Discover Other Titles in the Self-Mentoring Series by Raymond Kenneth Kaelin at Smashwords.com:
Title 1 - Discover Your Inner Mentor: Seeking Empowerment through Personal Insight: 978-0-9881892-0-1
Title 2 – Self Guided Reengineering: A Cost Effective Breakthrough to Business Improvement: 978-0-9881892-4-9
Title 3 - The Right Fit: Dynamic Exercises in Self Analysis to Uncover the Right Career for You: 978-0-9881892-2-5
Title 4 - The Right Formula to Get Hired: Everything You Need, to Get the Job You Want: 978-0-9881892-1-8
Visit the Author’s website at:
http://www.The-Self-Mentoring-Series.com
The schedules used in the book are available for download at my website
******************************
Dedication
This volume is dedicated to my daughter Elizabeth Sophie Kaelin
She will eventually rule the world, or at the very least - Southern Australia.
******************************
TABLE OF CONTENTS
Introduction
Section One: Quick Start Basics
Chapter One: Does Entrepreneurship Better Suit You?
Chapter Two: Proof Your Idea
Chapter Three: Quick Start
Exercises
Chapter Four: Your Professional Business Card
Section Two: Define, in Order to Explain
Chapter Five: Define Your Business to Explain to Others
Chapter Six: Creating a Business Plan Document for Investors
Section Three: What to Do, When, Why & How
Chapter Seven: How to Go From Plan to Action?
Chapter Eight: Your Personal Project Management and the Laws of Physics
Chapter Nine: The First Sale Requirements
Section Four: Manage Your Business & Money with Financial Tools
Chapter Ten: Cash Flow Statement
Chapter Eleven: The Income Statement
Section Five: Strategic Planning: Necessity or Nuisance?
Chapter Twelve: Strategic Planning
Chapter Thirteen: Translate Your Strategic Plan into a Financial Plan
Section Six: Sharing the Burden
Chapter Fourteen: ‘Ownership Partnering’
Chapter Fifteen: Emotional Fitness
Epilogue
*******************************
INTRODUCTION:
ENTREPRENEURIAL TOOLKIT
For those of you who will find their Right Fit
in any career life will be owning a business; this toolkit will give step by step instructions on how to establish your business as an ongoing concern – quickly and efficiently.
It will give you clear direction on how to Inc Yourself!
by following a step by step guide learning where to begin, how to set yourself up for success and finally, how to get the minutiae out of the way to unleash your effectiveness and start making money.
It will show how you can:
(1). Define your ideas with four quick start exercises
(2). Translate your ideas into action plans
(3). Translate your plans into ‘doable’ tasks
(4). Translate your tasks into critical milestones over a timeline
(5). Make your milestones add up to accomplishment of your goal of being Inc.
***************************************
Section One:
Quick Start Basics
(a) Define who you are, what you do, what you need in order to sell and promote your product to a target market of willing customers: Create your company profiles and take care of the start-up related business minutiae or it will seriously derail you.
(b) Plan Your Business: Develop a financial plan based upon your operating assumptions. Test and explore your ideas and preliminary assumptions. Find out how to answer the question, Can I make money doing this?
In addition if you plan to borrow funds from a lender, consider developing a strategic plan based upon a three to five year set of business assumptions which I will cover later in the book. Make sure to complete a preliminary Needs Analysis
geared towards challenging if you have what it takes to make this work over the long haul.
(c) Do Take Planned, Intelligent Action: Do first things first to set up your company, get the minutiae out of the way and plot out the Inc Myself
project - one task at a time – using what I’ll later describe as ‘The Task Driven Project Plan’
(d) Define what is required for a Sale: Lastly, this step is often over looked. Visualize what needs to occur for a sales transaction to take place – from beginning to follow up. From that point, develop an execution plan to make your first sale a success, with the intent to repeat this process over and over going forward. I will devote an entire chapter to this later in the book.
CHAPTER ONE:
DOES ENTREPRENEURSHIP BETTER SUIT YOU?
You may be the type of person who is not cut out to work for someone else. Nor will following the route of going to college and getting a good academic education, which hopefully will lead to benefits and job security, be your thing.
You might be the type of person who is most happy working for themselves, though in reality, in whatever occupation you may choose and whomever it is you’ll be working for (i.e., Company or Corporation, Academia, Government), you are really working for yourself – and the rewards your efforts directly bring to you. But I’m talking about being in business for yourself, where you are the owner and operator. You may or may not want to go the academic route if you pursue this, but you’ll need to do knowledge building either way. But the entrepreneurial drive is often to learn by doing rather than by cramming for exams. Essentially, I believe that it all starts with desire.
MY DESIRE IS: I WANT IT MY WAY
Most often, people who are driven to own and operate their own business are only happy when they can do what THEY want to do. Often they prefer to control everything about what they do and how they do it - and have a strong aversion about being told what to do. Many entrepreneurs go into business more from a desire to be in a position to do things their way (i.e., not having to answer to someone else or having someone in authority telling them what to do), than to make a lot of money or provide a need or service. Though money is a powerful motivator, the personal satisfaction of not having to answer to anyone but one’s own standard of judgment can be greater.
I realize there’s much, much more to the motivations behind being an entrepreneurial business owner. If you want to explore more of what that would be, the internet is rife with advice and information about it. However, in my experience the people who are successful business owners don’t care about knowing such things. They don’t really care what other people think or about anyone judging the rightness of their motivations or the taking of advice about what constitutes success. They just go out and do it, and usually ignore everybody else - except their customers.
ONE SIZE DOES NOT FIT ALL
The point I want to make is, rather than beating yourself up for not fitting in with the standard career paths of friends and relatives; you should instead rejoice that you’ve got the desire, motivation and drive to follow your own calling. I’m sure by now you realize that in life, one size does not fit all.
Your job will be to find what the right fit is for you - for your own happiness and for a more meaningful life. Don’t think about trying to ‘fit in’, rather think about creating the place where the surroundings fit you. If that means going out on your own and building the career you want by owning your own business – whether that’s a hot dog stand or an international; multi-media company – then this book can help by setting yourself up for success right out of the gate.
SUMMARY
Does Entrepreneurship Better Suit You? Working for someone else may not your plan, and that’s ok. Develop your entrepreneurial adventure with intelligence and planning.
Whatever you choose to do, just remember that you are always your own boss in whatever you do, whether you work directly for yourself or someone else or your customers. You will be the one you ultimately determines how successful you want to be in whatever you choose to do – that, and God willing a whole lot of luck – particularly the kind of luck you make for yourself (by not giving up) when there’s no other luck around. I’ve been there many times.