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    Social Media for Coaches: Strategic Communication Online
    Social Media for Coaches: Strategic Communication Online
    Social Media for Coaches: Strategic Communication Online
    Ebook103 pages1 hour

    Social Media for Coaches: Strategic Communication Online

    By Marilyn McLeod

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    About this ebook

    Coaching is a growing industry with many life coaches, business coaches, and executive coaches starting their own small businesses. Business marketing is important, and especially for small business, social media can be very useful. Because social media is all about relationships, social media and coaching are a natural fit. Marilyn’s book takes the reader through her own coaching process ...

    LanguageEnglish
    PublisherMarilyn McLeod
    Release dateFeb 25, 2010
    ISBN9781452383026
    Social Media for Coaches: Strategic Communication Online

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      Book preview

      Social Media for Coaches - Marilyn McLeod

      Social Media for Coaches

      Strategic Communication Online

      This book revisits the relevant points in my Social Media for Small Business Series and Recession or Plenty: 7 Steps to Success in Business & in Life through the lens of an independent business or life coach.

      Quickest route to something usable in this book:

      Chapter 2: Creating Your Online Plan

      It's important to be judicious in how you use these online tools, and to create a strategy that helps you accomplish your goals and doesn't waste your time. Take what you can use now and leave the rest for another day. And remember to have some fun!

      The social media landscape changes very quickly, so look for updates in future editions of this book and follow me on Twitter @marilynmcleod. You'll find a link to the social media book series Facebook fan page via www.CoachMarilyn.com.

      Enjoy the book and your adventures in social networking!

      Join me online as we learn more together: www.CoachMarilyn.com

      Marilyn McLeod

      San Diego 2010

      * * * * *

      Comments from some of Marilyn's clients:

      I am moved to provide the highest recommendation for Marilyn. I have had the privilege of working with Marilyn for the past few years. She has done a wonderful job of developing my personal website. My site is highly complex involving many articles, interviews, and videos. She has done a great job of making it user friendly. I have received feedback from hundreds of people about my site. It has all been very positive! Marilyn deserves much of the credit for this success. Along with her great technical job in developing my site, Marilyn has been a pleasure to work with.

      Marshall Goldsmith

      Best-selling author: What Got You Here Wont Get You There, Mojo!

      www.MarshallGoldsmithLibrary.com

      Marilyn McLeod is one of those rare people who has the ability to see potential beyond the obvious, and to bring seemingly unlikely factors together in unique solutions. She does this with a grace and respect for all involved, bringing out the best of the people around her.

      Gary Ranker

      The Corporate Politics Coach, Forbes Top 5 Coach

      New York and Australia

      There are coaches who will stir up your emotions, give you an assignment and make you feel as if you can accomplish anything, but when the work is in front of you, and the emotion is gone, you wonder where the power you felt went and you feel you are right back where you began. Not with Marilyn McLeod. Marilyn is an excellent business coach. She listens to you, your vision for your company and then with her expert business knowledge guides you to fruition. She asks you the important business questions you may not have considered or overlooked because of the variety of actions you must complete. Her guidance, business acumen and insightful information sets you on a path from overwhelm to achievement and growth.

      Victoria Medina, Professional Actor and Photographic Artist

      Numina Images, New York, New York

      * * * * *

      Social Media for Coaches

      Strategic Communication Online

      by Marilyn McLeod

      Print version available from Consider the Possibility Press

      http://www.ConsiderthePossibilityPress.com

      Also by Marilyn McLeod

      Nutrigenomic Diet for Weight and Fat Loss: One Consumers Journey

      Conscious Networking: Finding and Creating Your Ideal Communities

      Peer Coaching Reference: Extending Your Coaching Dollar

      Recession or Plenty: 7 Steps to Success in Business & in Life

      Social Media Series:

      Social Media for Beginners: Step by Step for Small Business

      Social Media for Small Business: Tips for Using Your Time Effectively

      How to Work with Your Web Developer: Asking the Right Questions

      Social Media Strategy: Navigating the New World Online

      Social Media Workbook: Creating Your Master Plan

      * * * * *

      Social Media for Coaches

      Strategic Communication Online

      by Marilyn McLeod

      Copyright 2010 by Marilyn McLeod

      All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

      Smashwords Edition License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.

      DISCLAIMER:

      This publication is designed to provide accurate information in regard to the subject matter covered.  The author is not engaged in providing legal, financial, investment, accounting or business advice.  Should the reader need such advice, the reader must seek services from a competent professional.  The author particularly disclaims any liability, loss or risk taken by individuals who directly or indirectly act on the information contained herein.  The author is an independent consultant and coach, and does not represent any of the websites or organizations mentioned herein.

      * * * * *

      Acknowledgements

      Thank you to Anna Marie Valerio, Jeanell Innerarity, Pat Neagle, Scott Kelman and Victoria Medina for your feedback on the parent book to this series. Thank you also to Dale Biron for calling at just the right time with questions about social media the day I'm putting together the outline for this book!

      Thank you especially to my customers, my followers, subscribers and fans, who inspire me to give my best. And I hope you know I often learn as much from you as you learn from me!!

      Marilyn McLeod

      San Diego 2010

      * * * * *

      Introduction

      As an independent coach you're already plenty busy. Don't expect to use everything presented in this book. If you think you have to do it all, it can be overwhelming. No one can do it all. No one needs to do it all.

      If you're a beginner, let me assure you. Everyone is a beginner at some level when it comes to the Internet. Sure, I've been focused on Internet technology and online marketing since 1996, so I suppose I could call myself an expert. Does that mean I know everything about the Internet and computers?

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