The Man Behind The Brand: In The Closet by Doug Gelbert by Doug Gelbert - Read Online

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Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our closets.

Published: Doug Gelbert on
ISBN: 9781458114600
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The Man Behind The Brand – In the Closet

by Doug Gelbert

published by Cruden Bay Books at Smashwords

Copyright 2010 by Cruden Bay Books

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our closets...

Brooks Brothers

Bulova

Calvin Klein

Converse

Endicott Johnson

Florsheim

Gucci

Haggar

Hanes

Schaffner, Hart & Marx

Kinney

L.L. Bean

Lacoste

Lee

Levi's

Ralph Lauren

Stetson

And the man behind the brand is...

Henry Brooks and John Brooks

On the seventh of April, 1818 Henry Sands Brooks, then 45 years old, realized the culmination of a dream when he opened a clothing emporium on the corner of Catharine and Cherry Streets in Manhattan. The son of a Connecticut doctor, Brooks had been a successful enough New York grocer to enjoy shopping junkets to Europe where he indulged his taste for fancy clothes. Like every other merchant starting out Brooks pledged to make and deal only in merchandise of the best quality and to sell it at a fair profit only.

The business was not confined to retail selling but also did a great trade among seafaring men in that part of New York. A grand tradition evolved when a seaman purchased an outfit: he was regaled with a hearty draft from a black bottle kept for this purpose beneath the counter.

Brooks brought his relatives, first his brother John and then his sons Henry and Daniel, into the business which allowed the small shop to continue after his death in 1833. Men’s clothing styles closely emulated English fashion trends and like other clothiers Brooks offered as