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    The Business of Being A Wedding Planner
    The Business of Being A Wedding Planner
    The Business of Being A Wedding Planner
    Ebook168 pages1 hour

    The Business of Being A Wedding Planner

    By Anthony Navarro

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    About this ebook

    Looking for a way to get over that unemployment slump?

    Make the plunge in a field that is constantly full of opportunities and only continues to grow. Starting your own wedding planner business doesn’t have to be just a dream. This book reveals just how you can make that happen. This is the wedding planning business self-starter 101.

    Learn how to start making connections to create the most spectacular weddings. Find out how to listen to the individual needs of each unique client. Discover how easy it can be to start getting the word out about your fabulous wedding business.

    Best of all, see firsthand how rewarding and lucrative your wedding planner venture can be. Make money, work for yourself, and be the behind-the-scenes person making sure your clients have the best memories for the most important day of their lives.

    LanguageEnglish
    PublisherAnthony Navarro
    Release dateApr 16, 2014
    ISBN9781311358929
    The Business of Being A Wedding Planner
    Author

    Anthony Navarro

    Anthony Navarro has been planning, coordinating, and executing events for well over a decade. Growing up in a family of Restaurateurs, knowing how to make people feel comfortable at any event is second nature. A native to Chicago, Anthony had graduated from DePaul University and began working in a hotel and mastered the art of planning corporate meetings, social events, and weddings. Having learned how to be overly organized and ready for the best and the worst, working as a restaurant and catering event planner, Anthony’s main goal has always been to plan a memorable and meaningful event for his clients. Starting Liven It Up Events was a dream come true and truly enjoys having the ability to work in a variety of distinctive spaces, crafting unique events. From assisting on the day of an event to creating an event from start to finish, Anthony’s experience makes it an enjoyable and simple process. Anthony is also the co-founder of organization called, STAND UP, Business Professionals for Marriage Equality and co-creator and co-Host of the Talk Show, "The Wedding Planners". He is one of the co-authors of "Professional Wedding Planning Advice, Tips & Secrets from Top Wedding Professionals" and “The Business of Becoming A Wedding Planner, How to Build a Lucrative Wedding Planning Business by Designing the Most Incredible Weddings for Your Clients.” - See more at: http://livenitup.com/about/team.php#sthash.PzVbxn5S.dpuf

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      Book preview

      The Business of Being A Wedding Planner - Anthony Navarro

      Introduction

      Why plan weddings? I pose this question all the time to potential candidates who call and want to be interviewed for either a job or an internship. Why do you want to plan weddings? The answer that I hear more often than not goes something like, "I think it would be such a fun job. I would love to plan weddings! I would make them fabulous and just how I would want my wedding to be!"

      Well, if that is your answer, you may need to reevaluate why you want to plan weddings. It is not a career path that is about you at all. It is all about the person’s wedding you are planning! It is not how you want it to be; it is how your client wants it to be.

      I love planning weddings! I started at a young age, when I was in high school. My family owned a restaurant and banquet hall, and I worked there. I really was in what we call the back of the house or the kitchen. It was during that time that I remember working with my grandmother, Theresa. She was not only the matriarch of our family but she was the one who really taught me the basics on how to make events come to life. That was some of the best training I have had!

      You have the option of starting your career in wedding planning. It is truly an exciting career path. I think what I have enjoyed the most about it is that I get to work with people on one of the most important and monumental days of their lives. I sort of become ingrained in their memory of their day. It is truly an honored to be hired by people to be their wedding planner!

      Becoming a wedding planner is a journey, and it can much fun! You will get to meet so many different people from all walks of life. There are so many personalities you will come to find you’re your clients to other wedding professionals. I have found some of my closest friends in the industry and would not have met them if this career path was not a part of my journey.

      A successful planner is one who does not try to control all of the parts and pieces of a wedding and the wedding planning process. But is rather someone who takes the time to listen to what it is their clients are looking for and to bring on the experts in each of their fields to properly execute and deliver what it is that the client wants.

      Try to have fun and enjoy the process. Sometimes you will encounter difficult situations, long hours, and stress. When you can, laugh and enjoy it!

      I did my best to write this book so that you can think as though you can work with just about any couple. As states seem to changing their laws, more and more couples are able to get married and will! Remember, you are not just here to work with a couple who is a bride and a groom. You might work with two grooms or two brides. In any case, some of traditions may or may not be used. I have denoted where I can where I think you have to think about how you talk with your couple in creating their wedding day.

      This book is just a guide on the key points of how to become a successful wedding planner. I have learned over the years that I learn something new at every wedding. So take it for what it is worth, but beyond reading this book and any others, remember that the way you are going to keep excelling at your career is being aware of what does work and what does not work, every time you work.

      Now, let’s get you started on a fun new career path!

      Chapter 1

      Starting a Wedding Planning Business: Ingredients for Success

      The Seven Steps to Starting a Wedding Planning Business

      #1: Business Plan

      Ihave heard it said over and over that people get held up by not knowing how or not wanting to write a business plan. I was one of those people at one time. I did not think that I had to write a business plan. It was not until I had the privileged to work with some of the best business coaches in building my practice that I realized I needed a business plan. One of those coaches, Linda McCabe, founder of Optimal Level, taught me that you have to have a plan to keep your business moving, changing, and growing. Here is my take on the plan that she helped me lay out.

      • Vision: The first thing you have to start with is something simple. You have to be able to define your business in one or two sentences. This is a one line vision statement of what your business does or is. Once you can sum up what it is that you want to do with your business, you are ready to define your mission.

      • Mission: This is what would be considered your mission statement for your company. What is it that you want your business to accomplish? A mission statement should start with your Vision Statement and, from there, should expand on what your Vision Statement is. This should be about a paragraph long.

      • Objectives: List the objectives of what you want your business to achieve. Examples of these would pertain to the following:

      • How many clients that you want to have?

      • What type of income you want to generate?

      • What type of events do you want to work on?

      • Strategies: List the strategies that will help you achieve your objectives. By taking each objective, you can create a strategy to achieve that objective.

      • To obtain 10 clients a year, I need to meet and book with 50 clients.

      • To maintain a $50,000 income and work with 10 clients a year, each project needs to generate $5,000. Full Service Packages are priced from $5,000–$6,000.

      • Weddings are the only events that I want to work on, so connecting with wedding industry professionals is key.

      • Action Plan: List the plans that will help you instate the strategies that will get you to obtain your objectives that will fulfill your mission and your vision.

      • Create a solid sales strategy to close business when meeting with a potential client.

      • Create levels of packages that will allow me to charge from $4,500–$5,500 per client.

      • Get a list of wedding industry professionals and networking events and reach out to them.

      #2: Building a Brand

      Once you have your Business Plan in place and you clearly understand the vision of your business, you then can start creating what it visually looks like. There are plenty of designers out there who can help you do this. But the things that you will need to build are:

      • Logo: This has to properly represent the mission of your business. For example, if you want to do formal affairs, your logo should be elegant. If you want to do less formal affairs, your logo should be more casual.

      • Website: The most important things on your website are going to be :

      • About Section – This is a section about

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